Personal Brand – Be True To Yourself

By Xiaoyue Li (Lia) – Supply Chain Management and Information Systems, Kelley School of Business – June 2016

Personal branding is extremely important in the process of seeking a job. Companies want to find the best candidate who perfectly fits its position requirements, culture and values. My definition of Personal Brand means to market ourselves and present our personalities rather than trying to change ourselves in order to get an offer or make someone like us.

Click HERE to learn about Lia’s experience
By Carol Maldonado
Carol Maldonado Career Coach Carol Maldonado