Beyond Kelley Connect – How I landed in Advertising!

“FOR ME, I DECIDED TO PURSUE TO A CREATIVE CAREER IN DIGITAL MARKETING BECAUSE IT ALLOWED ME TO UTILIZE ALL OF THE THINGS THAT I REALLY LOVED.”
by Luc LaGasse

WHERE WAS YOUR ADVERTISING JOB?
I worked as an intern at Mabbly Digital Marketing in the West Loop of Chicago. On a team of three, we competed against two other teams to complete some deliverable for the client in a week. To say it was challenging is an understatement, but I absolutely enjoyed every minute.

WHAT LED YOU TO SEARCH FOR A JOB IN THIS INDUSTRY?
I’d had other internships before this that put me in a corporate setting, and while they were excellent experience, I realized that sitting at a desk with one singular job wasn’t fitting for me. I wanted to wear multiple hats in a business and not have to worry about getting tired of my internship.

HOW DID YOU FIND THE INTERNSHIP/JOB?
I actually found this job just by searching online. I knew that I wanted to be back in Chicago for a summer, and I wanted to work at a digital marketing agency. I ended up looking at a list of the top agencies in Chicago, and stumbled across Mabbly. I found an e-mail that I could contact them at, and asked if they had any sort of internship programs. Luckily enough, within a day I got an e-mail that there was a program I could apply for. I had 2 days to create and edit a one minute video about why I should be an intern, sent it in, and the rest is history.

DID YOU NETWORK WITH OTHER COMPANIES IN THE INDUSTRY?
Absolutely. I originally was looking for jobs within only advertising, and every other day I would be on a phone call with someone in the industry trying to expand my network into agencies that I was looking at. Advertising is very much an industry that you need to “know someone” if you’re going to recruit in an unconventional way. One thing that really helped me was simply talking about recruiting with people- friends, acquaintances, family, professors- it seemed like everyone knew someone in the industry. I’d be sure to grab their contact information and be put in contact with them ASAP. From there, I’d see if they could recommend me to someone else in the industry, and the list would go on.

DO YOU HAVE ANY HELPFUL TIPS TO SHARE WITH OTHER STUDENTS?
Don’t be afraid. Don’t be afraid to grab coffee with a professor, don’t be afraid to call 4 people in a day, and don’t be afraid of an imperfect conversation. Somewhere along the way in college I think we all become very used to the recruiting process, and when you make that leap to recruit elsewhere you realize how on your own you really are. Know that if you’re making the decision to recruit away from a career fair that you are in for a challenging path. You have to be able to devote a whole lot of time so that you can make sure you’re growing connections.

 

By Trisha Doyle
Trisha Doyle Career Coach and Student Help Desk Manager Trisha Doyle