Marketing

Marketing encompasses business activities directly related to placing meaningful products and services in the hands of the consumer. Students graduating with this major might start with an entry– level position in professional sales, digital marketing, market research or analytics. Many companies recognize that starting out by learning the products and customers helps to develop the employee and may gradually lead to more advanced roles within the company. Typically, a marketing career progresses into roles such as promotional planning, marketing communications/advertising, and other strategical, more senior marketing positions.

Additional Resources

Featured Articles

Global Networking

Did you know? IU’s global reach means 30+ international IU alumni chapters and five physical IU Global Gateway Offices around the world in Bangkok (ASEAN), Beijing (China), Berlin (Germany/Europe), Mexico City (Mexico), and New Delhi (India)!

Looking for global networking …

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HANDSHAKE: Steps to Take AFTER a Networking Event

Did you have a great conversation with a professional at a networking event (i.e. Employer Networking Night, Career Fair, etc.)?  That’s fantastic!!  But now the work starts.  The onus is on you (the candidate) to continue the conversation and to …

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Tricks to Mastering Handshake

By UCS Peer Coach, Giacomo Eisler – Class of 2022
Published: 12/11/2020

Here at the Undergraduate Career Center we have made the switch to Handshake as our tool of choice for a new virtual landscape. While it may seem daunting at …

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Decision Matrix Template

Review the sample matrix below, and when you’re ready, download this template to complete the matrix based on your specific values!

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HANDSHAKE: Virtual Interviews

My Interview Status Says Primary or Alternate – What Does That Mean? As an applicant, an employer may select you as a “Primary” or as an “Alternate.” Primary means you have the first opportunity to sign up for an interview slot with …

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Career Outcomes

The information below is based on data collected by Undergraduate Career Services for IU-Bloomington Kelley School of Business majors graduating (or expected to graduate) during the academic year specified, in accordance with national standards.  Data for the current academic year should be considered highly preliminary, as we are still in the process of collecting data for this class.  Check back often, as we plan to update this page regularly with the latest results!

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

Outcomes for new graduates are referred to as "first destination," as this reflects each student's plan (or status) for the months immediately following graduation from the Kelley School of Business in Bloomington.  Additional details collected for those students whose status is "Employed Full Time" or "Continuing Education" help populate the aggregate charts and lists in the remaining selections, below.

Undergraduate Career Services Hours

M 8am - 5pm
T 8am - 5pm
W 8am - 5pm
TH 8am - 5pm
F 8am - 5pm

QUICK QUESTION? Come see us during regular business hours. NEED MORE TIME? Please request an appointment.

Contact & Location

Phone
STUDENT: 812-855-2482
EMPLOYER: 812-855-5317
Address

UNDERGRADUATE CAREER SERVICES
Prebys Career Center, Room 0200
1309 E Tenth Street
Bloomington, IN 47405